go-find-out
conversion tracking
in development

Your ad spend and your CRM disagree. Nothing tells you.

A paid click should leave a trail: click ID on the URL, kept by the page, stored by the form, recorded in the CRM, sent back to bidding.

When one link breaks, nothing errors. Campaigns keep running. Dashboards stay green. Bidding stops learning.

fig. 01 — the run, and the parted return legloop open
the conversion never travels back
01ad clickok
02landing pageok
03formok
04CRM contactok
05biddingok
01ad clickok
02landing pageok
03formok
04CRM contactok
05biddingok

the gap on the left is the conversion that never travels back

Five links, and the loop has to close for bidding to learn anything. Here it does not — and every system in the chain still reports a normal status.

No error pops up. Campaigns run, leads land, and dashboards stay green.

Free, and no account. One page load, nothing appended to your URL, nothing written anywhere. See the page-side findings in seconds.

01
coverage

Why nothing you already own tells you

Most of the trail is visible from one system, so most tools only ever open one.

fig. 02 — what each kind of tool can seestations 01–05
clickpageformcontactbidding
What a CRM audit sees
2/5
What a tag monitor sees
3/5
What we read
5/5

The contact and the return leg are only visible if you read both sides and check whether they agree. That comparison is the whole of what we do.

02
the checks

What we check in your conversion tracking

Three core checks run today — with more added regularly.

check 1

In your CRM

aWhether UTM and click-ID properties exist on the portal at all
bWhat share of recent contacts arrived with no source data
cWhat share of your Google-paid contacts are missing a click ID
dWhether form submissions are becoming contacts
check 2

On a page you point us at

aWhich tags loaded, and whether each one captured — a cookie set, not merely a script downloaded
bWhether a tag fires twice — the usual cause of duplicate conversions
cWhether a click ID in the URL reaches the form field
check 3

In your ad account

aWhether an enabled, correctly categorised conversion action exists to receive offline conversions
bWhether any conversion volume has actually landed back against the click IDs sitting in your CRM
03
status

What's built, and what's next

fig. 03 — the join, and what it reaches today2 of 6 adapters live
CRM and store
HubSpotlive
GoHighLevelqueued
Shopifyqueued
Ad platforms
Google Adslive
Meta Adsqueued
X Adsqueued
live nowon the wayThe checks do not change per platform — only the adapter does.

Each of these was reproduced on our own live lab, on real paid traffic — not taken from a vendor write-up.

Click ID stripped before captureContact logged as Direct trafficReturn leg silent
04
readers

Who asks for this

primary

Agencies running paid media on client portals

A client finding an attribution gap before you do isn't a support ticket—it's a churn risk.

The report is per portal: one client, one run, one list of findings you can send on.

also

In-house marketing ops

You own attribution on one portal with real spend behind it, and you don't trust the dashboard guiding your ad spend. This tells you whether that suspicion is correct, and where.

05
the ask

Point it at one page

Paste a landing page you run ads to. We load it once in a real browser and report what the page actually did — which tags captured, whether anything double counts, and whether your form has anywhere to put a click ID.

Free, no card, no account. The CRM and ad-account checks need a read-only connection you authorise — every check is a read, and nothing is ever written to your CRM or your ad account. That is what the full report covers, and we will ask for an email once you have seen these.

example full report · yoursite.comHubSpot · Google Ads · landing page
ads
Google Ads never hears which clicks became customers140 paid contacts in HubSpot with a click ID · 0 offline conversions received in 30 days
crm
A third of your paid leads arrive with no click IDso Google Ads can never be told those clicks converted
page
Your Google tag loads but never captures the clickthe tag answers 200 · no click cookie is ever written

The free scan above covers the page. The HubSpot and Google Ads rows need a read-only connection you authorise — that is the full report.

Tracking never stays fixed forever.

A developer moves a tag, marketing rebuilds a form, a consent banner changes, and the trail breaks again somewhere new. The audit is the first scan, not the only one.

06
contact

Talk to us directly

If you want the CRM and ad-account checks run on a portal, or you have a tracking question the scan won't answer, write to us.

Write to contact@broscorp.net — we read all the messages